Publication of legal documents to enhance the confidence in the site: It is considered that awards, associations labels, etc. are not necessary on every web page of a website, because users don’t care about them so they just clutter the design. Some of the elder users may have doubts in e-business security. An e-business website shall present its legal documents (e.g. license), if they exist, and shall try to make its e-commerce process as transparent as possible.